讲座题目：3D Printing of Spare Parts via IP License Contracts
主讲嘉宾：Prof. Jing-Sheng (Jeannette) Song，Fuqua School of Business, Duke University
讲座时间：2019年11月13日下午1：30-3：00
讲座地点：中国科学院大学中关村校区教学楼N413
内容摘要: Additive manufacturing (AM), also known as 3D printing, has the potential to shift supply chains from global networks that rely on centralized production with traditional manufacturing technologies to largely digital networks with decentralized, local 3D printing, i.e., digital inventory. One type of firm that is particularly well positioned to drive this transition is original equipment manufacturers (OEMs), who design and produce capital goods. In this paper we propose that the OEM acts as an intellectual property (IP) licensor by selling spare parts designs, rather than physical spare parts. With these designs a buyer can print spare parts locally at much shorter lead times and at lower setup costs. We consider both an OEM who serves multiple identical buyers, and an OEM who serves non-identical buyers. For both cases we characterize the optimal IP license contract. This determines which customers opt for the IP license channel and which remain in the traditional centralized sales channel, thus creating insights into the degree to which a supply chain decentralizes. Our results show that IP licensing by OEMs can become a major enabler in the transition to digital networks with decentralized 3D printing.
嘉宾简介: 宋京生，哥伦比亚大学博士。现任美国杜克大学富卡商学院 R. David Thomas讲席教授。美国运筹和管理科学学会院士 (INFORMS Fellow)，美国制造与服务运作管理协会院士 (MSOM Fellow)。国际顶级学术刊物《Management Science》副主编,《Operations Research》前领域主编。美国制造与服务运作管理协会院士前主席。长期致力于运营及供应链管理领域的研究，在库存和物流系统规划与设计和全球供应链风险管理等研究方向做出开创性和奠基性贡献。在国际顶级及著名学术刊物上发表近70篇论文。
宋教授是中国科学院大学经管学院名誉教授。中国科学院外审专家，中国科学院数学与系统科学研究院国家重大项目组成员。她本科毕业于北京师范大学数学系，硕士毕业于中科院应用数学所并曾在该所工作。
