报告题目：Ecosystem Strategy, Demand-side Dynamics, and RBV
报告人：石先蔚 上海交通大学
报告时间：2023年3月22日(周三) 16:00-17:30
报告地点：中国科学院大学中关村校区教学楼S406
腾讯会议：873-9767-9281
内容摘要
While superior supply-side resources can lead to a competitive advantage, we know less about how resource-poor organizations become competitive, in particular through leveraging the demand side. Although studies have explored how demand-side value is captured by focal firms through cultivating ecosystems, less attention is accorded to resource-constrained complementors that, unlike focal firms, lack architectural control to set the rules for extracting value. How do such complementors make up for the lack of both supply-side resources and architectural control to gain an advantage? We conducted a longitudinal study of Xiaomi, launched in 2010 as a smartphone software complementor in the Android ecosystem that created a derivative ecosystem to gain architectural control over its offerings, while remaining a complementor within Android. We show how a resource-disadvantaged firm deploys demand-driven strategies to garner supply-side resources by onboarding reputable firms. We extend a “demand-side” view to explain how firms with mundane resources leverage underserved users to co-create value and then use “demand pull” to mobilize key supply-side resources. This complements supply-side mechanisms of value creation through deploying firm-specific or inter-firm resources. Finally, we propose a distributed agency view of an evolving ecosystem structure – shaped not just by focal firms, but also by resource-disadvantaged complementors.
主讲人简介
石先蔚，清华大学学士（2013），英国剑桥大学硕士（2014）和博士（2019）。研究兴趣聚焦在企业和区域的创新与创业生态系统，以中国企业为案例并使用质性研究方法，论文已发表在Research Policy, Management and Organization Review, Small Business Economics等创新创业领域国际顶尖刊物。主持国家自然科学基金青年项目和教育部人文社科青年项目，获得上海市浦江人才计划和上海市晨光计划资助。承担本硕博和MBA等多项课程教学，获得安泰2022年最受本科生欢迎教师和最受MBA欢迎教师奖。
