讲座题目：The lmpact of Nutrition Claims on Purchase Behavior for Food Products
讲座嘉宾：Peter C. Verhoef 荷兰格罗宁根大学副校长、经济与管理学院院长
讲座时间：2024年6月27日9:00-11:00
讲座地点：国科大中关村教学楼S406
嘉宾简介
Peter C. Verhoef is dean of the Faculty of Economics and Business and is pro-rector of the University of Groningen. He is also Professor of Marketing. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products.
His impactful publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, and Harvard Business Review. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing, and the Sheth Award for long-term impact of the Journal of Marketing in 2013 and 2021. In 2020 he won the Steenkamp long-term impact award of the International Journal of Research in Marketing. He also received best paper awards from the Journal of Retailing and the Journal of Interactive Marketing.
He is currently an editorial board member of the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science and the Journal of Interactive Marketing. He functioned as an area editor for Marketing Science and Journal of Marketing Research and is a senior editor of the International Journal of Research in Marketing. He is considered as a highly cited researcher according to Web of Science.
